My time was the only bottleneck. Now I am the bottleneck.
July 11, 2026
Watch on YouTubeNew AI Plan
My time used to be the only bottleneck. After subscribing to a better AI plan, I realized that I have become the bottleneck. I have more time, and I thought I would work less, but I’m actually working a lot more.
Routine Disrupted
For the past fourteen days I had a consistent daily study routine focused on AI, content creation, and digital marketing. In the last few days I stopped following that priority because I couldn’t finish everything at work. Previously I would pick the most important task and a few smaller ones, and the rest could wait. With the upgraded AI I can now handle three or four tasks at once, tackle two big tasks, and still respond to urgent client requests. It feels like time has come back, I’m doing more in less time, but it’s not healthy. Today I worked almost twelve hours, only pausing to eat, and now I’m recording this before a shower and sleep.
Jevons Paradox
I was reading a newsletter from Cal Newport that mentioned Jevons paradox: when steam engines became more efficient, they didn’t reduce coal consumption; they increased it. I see the same pattern in my own work. The efficiency I gained from AI is causing me to use more of my time on work that I previously couldn’t fit in.
Decline of Deep Work
Another newsletter highlighted research showing that deep work is decreasing. I can see that in my day: I spend more time checking email, WhatsApp, client calls, and cloud‑code chats, and I’m less focused than before. Because of that, I can’t even find the mental space to study.
Study Goal
To regain my routine, I’m committing to study at least thirty minutes a day. I originally planned to do this at night, but by then I’m exhausted from the scattered focus of the day. I’ll shift the study session to the morning, before I start work and before clients call. Studying first thing will help me deepen my knowledge, which is the leverage that compounds in my work.
Leveraging AI
I believe that a better version of myself will extract even more leverage from AI. As AI improves, my own improvement will allow me to get more out of it. The level I’m working at now feels unprecedented, and I never imagined I could achieve this.
The sources I mentioned are linked in the description. As usual, I post daily updates on how I’m trying to get a little better. Yesterday I talked about upgrading my cloud plan; today I realized I’m only working more, not improving myself. Let’s see what the next video brings. See you guys.