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My friends' AI questions became my content plan

June 13, 2026

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Hey everyone, this is Allan. I’ve noticed a new pattern since I started talking about AI on my Instagram in Portuguese. My friends began asking me a lot of beginner questions about AI, questions that are often very similar.

Common Questions

They usually want to know which tool to use for a specific goal, whether there’s a free or cheaper option, and how to set it up. Many ask for a shortcut or a “20 % effort that yields 80 % of the results.” The questions are driven by a real pain point, not by a vague desire to learn AI. For example, one friend wants to create scripts for videos and ads, another wants to use AI to study for a psychology course.

Who Is Asking

All of the people who reach out are non‑developers, students, freelancers, service providers. They already have something they’re building, and they see me as someone who has organized AI use. Danilo, my business partner, started using AI to analyze Google Ads campaigns for his clients. A college student I helped built a second brain right away.

Identifying the Pattern

When I collected their questions in a spreadsheet and fed them to my second brain, a clear shape emerged:

  1. Which tool is best for the objective?
  2. How do I make it work? (setup, agents, code, etc.)
  3. Is there a cheap or free way?
  4. What’s the shortest path to results?
  5. What specific problem am I trying to solve?
  6. I’m not a developer, how do I get started?

Turning Questions into Content

I realized these questions can become my curriculum. I plan to record videos about AI in English, but I’ll start in Portuguese to help my friends. Their doubts will shape my content calendar because they don’t want to master every tool; they want the fastest route to a result. AI itself is the lever that makes that possible.

Building the Channel

I’ve already begun recording videos on various topics. After I finish my 100‑day challenge, I’ll focus on the content that gets the most attention. For instance, after I talked about my second brain, someone asked what Obsidian is, and I recorded a video that performed very well in terms of views. This process, creating content, noticing patterns in the questions, and then refining the focus, feels natural. It isn’t something I invented from thin air; it’s driven by the real needs of the people who ask.

That’s all for today.