AI's answers are mediocre. Not bad, just everyone's.

Mediocre AI Answers

Working with AI we often get answers that are mediocre. They’re not bad, but they’re the kind of answers anyone can get. The first response you receive from an AI prompt is usually replaceable because it isn’t tailored to you; it’s a generic answer that anyone could obtain.

Expected vs. Unexpected

I read an article yesterday by George Mack titled “Normal Is Forgotten, Only Weird Survives.” He wrote that nobody tells stories of when you did the expected; they only tell stories of when you did the unexpected. That idea stuck with me. AI’s default answers are the expected. If you create content or systems that AI can easily generate, they become expected, replaceable, and quickly forgotten. The unusual is what is remembered.

Filtering for Uniqueness

I work with AI daily and have been using it in projects for more than a year, especially for coding and system design. The key is to act as a filter. AI provides a set of answers that are the same for everyone. When you add your personality, worldview, beliefs, and principles, you filter those answers to reflect your taste. By doing that, you achieve a result that is more unique and less forgettable.

Building Taste

This filtering process is not innate; we have to build it. I call this “taste”, the ability to filter AI answers and inject bits of yourself into the work. To develop taste, you need foundations. For example, if I were a graphic designer, I would first study the principles of good design, spacing, repetition, hierarchy, because those rules make things look good. I would also need introspection, spending time alone with my thoughts to make connections between new information and what I already know.

Introspection and Foundations

Our minds work in two ways: one when we are actively reading and absorbing information, and another when we are alone, reflecting and connecting ideas. Introspection allows us to process what we’ve learned and integrate it with our own perspective.

My Personal Edge

One trait that sets me apart is that, as a Brazilian, I read more than the average Brazilian and I speak English. Combining a higher reading volume with English fluency lets me create content in English that is uncommon among my peers. That makes me a little more unique, even if I’m not the only one doing it.

Building My Brand

What truly makes me unique is that you can see me building my personal brand in real time. I share every mistake and improvement from video to video. If you watch my first video of this challenge and compare it to later ones, you’ll see clear progress. Showing that evolution is part of my uniqueness.

Portuguese Content Experiment

Lately I’ve started creating content in Portuguese using AI. Most people create AI‑generated landing pages, and those pages all look the same. In Brazil, many digital‑marketing clients use WordPress and rarely move to platforms like Vercel. I connected WordPress with Cloudflare Workers (cloud code) and Elementor, creating a workflow that few are using. That approach has generated the most traction for me so far because it leverages my four years of experience with Elementor while adding an AI twist.

Leverage and Uniqueness

Using AI the way everyone else does leads to average results. The real results come from how developed you are. My channel’s purpose is to show publicly how I’m trying to develop myself, which also creates content about personal development and AI. I’m not saying you shouldn’t use AI; I’m saying you need to develop yourself and use AI as leverage. As my motto says, AI is leverage, but good leverage requires you to become better every day.

Final Thought

AI leverage is based on your uniqueness. The more developed your personality and skills are, the better the results you’ll get from AI.

The article that inspired this video is linked in the description; I recommend you read it. See you in the next video.